As the 2020 election cycle ramps up, voters can expect a flurry of targeted advertisements fueled by big data on their doorsteps, inboxes and social media feeds. While microtargeting based on demographic information is not a new trend in campaign strategy, campaigns traditionally relied on analyzing voter behavior within broader categories such as age or gender before big data was easily accessible.
Questions to ponder and discuss:
1. Identify two key strengths of the paper and substantiate your views on these key strengths by offering valid arguments.
2. Identify two drawbacks of the paper and substantiate your views on these drawbacks by offering valid arguments. Also, if possible, offer your insights on how these drawbacks can be minimized.
* If you do not have relevant work experience, you can substantiate your views by paraphrasing articles ( please provide the reference) or news articles.
* When you articulate your views, please be precise, avoid vague terminology or concepts. Please do not repeat the information (i.e., cut and paste) from the paper.