As the 2020 election cycle ramps up, voters can expect a flurry of targeted advertisements fueled by big data on their doorsteps, inboxes and social media feeds. While microtargeting based on demographic information is not a new trend in campaign strategy, campaigns traditionally relied on analyzing voter behavior within broader categories such as age or gender before big data was easily accessible.
The fantastic contradictions of Lee Teng-hui
“It was one of many few days in my life after I wore a swimsuit,” remembers Hans Breuer.
Again in 1996, Breuer, then a contract translator, was contacted to work as an interpreter for German TV community ZDF, which was in Taiwan to cowl the first-ever democratic presidential election in a Chinese language-speaking nation.
Extra more likely to be seen in shorts and sneakers on the time, Breuer opted for a makeover. “Contemplating the significance of the event, I assumed I’d higher make an effort,” says Breuer, who arrived in Taiwan in 1989.
The election of Lee Teng-hui, who died July 30, was a tension-fraught affair. China had been hostile for months prior. Having fired missiles towards the port metropolis of Keelung in July the previous 12 months, performed equally menacing “checks” the next month and naval workout routines in November, Beijing resumed its belligerence within the week main as much as the election. Extra missiles have been launched, touchdown close to Keelung, once more, and off the coast of Taiwan’s second metropolis Kaohsiung within the south. It was a warning: a vote for Lee, Taiwan’s first native-born president, spelled bother.
“It was speculated to intimidate folks,” says Breuer, who spent election day interviewing voters. “Nevertheless it completely backfired.” This evaluation was backed by polls exhibiting a 5 p.c spike in help for Lee.
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