Strategy and basic functionality

Strategy and basic functionality

After reading the following case, recommend a brand new “specialized” contact centre to handle special scenarios / customers like Carla. Present your recommendations in a report including the following sections / content:

1. Executive summary
One page summary of the business case, recommended solution, your reasoning and expected benefits.
2. Background
Description of your target company, any relevant information such as company’s vision and customer strategy with regard to the case in hand.
3. Needs Analysis
Identification of gaps (between desired performance and observed experience) and root causes of less than optimal performance by the company at the current state of operations.
4. Recommendations
Using information from the case and your desired performance, recommend a new specialized contact centre dealing with special scenarios like this.

Your recommendations must include the following (explain your reasoning for each item):

a. Goal and strategy (for the new center);
b. Functionality (what does this centre do? For whom?) Explain the benefit of the new centre over the existing setup;
c. Required technology (functionality);
d. Three (3) Core Processes (Best practice) critical to success of your recommended center.
5. Conclusions
One page summary of the case and your reasoning for what you have recommended.
• Please use clear and concise language.
• Always include page number.
• Use MS Word and save your file as ‘Firstname_Lastname(1).doc’.

Contact Centre Business Case: Bank of Ontario

Carla is an exchange student from Mexico living in Toronto. She had worked part time for many years and saved enough money to cover her expenses for the entire 3 years in Canada while attending school. The problem, however, was that she could not transfer all the money to Canada in one lump sum and therefore needed someone in Mexico to send her the money in instalments.

The bank manager at the local branch of “Mexico Bank of Ontario” suggested a different approach! As the bank was a division of Bank of Ontario – International (a Canadian bank with head office in Toronto), Carla could open a new saving account in Canadian Dollars, get an appropriate bank card and then she could simply access her money from any bank machine in Canada (free of charge as long as she used Bank of Ontario banking machines). To make her life even easier – and the fact that she was a good customer – the bank manager issued her a MasterCard ($3,000 limit) and connected her Canadian Dollar saving account to her new credit card. This way she could either obtain cash or use her credit card to pay for various items. To pay her credit card bills, she simply had to transfer money from her saving account to the credit account.

She had arrived with $500 in cash so she could pay for various small items and for larger items, she just used her credit card. All was good until the first time she needed to withdraw some money out of her account. The bank machine simply indicated that the account was not recognized. After trying a few times, she visited a branch to explain her situation and to find out what was the problem. The branch Assistant Manager, Leila, carefully listened to Carla’s story and sympathized with her situation. Unfortunately this was not an issue that could be handled at the branch and perhaps she should contact the Bank of Ontario’s Customer Service at 1-855-ONTARIO (1-855-668-2746).

Later in the day Carla, contacted Bank of Ontario customer service centre and was greeted by an IVR application asking her to select from the following options:

1. Personal Accounts
2. Business Accounts
3. New Customers
4. Lost or Stolen Cards
5. Locations and Hours of Operations

Carla pressed “1” for Personal Accounts. Next, system prompted her to enter her account and/or credit card number. But when Carla entered the number, the system did not recognize the number and simply asked Carla to check the number (for accuracy) and enter it again.

After the third try and becoming a bit annoyed, Carla decided to press “0” hoping to get to a live agent. After 2 minutes, an agent introduced herself and asked for account and/or credit card number. Carla explained her situation and provided the account number. “Oh, Yes! We run into this situation quite often. There are 95 of us working here and we each get a call like yours once a day and I am sure there are 10 times more cases like yours in the US! The problem is that you have an international account and we don’t have access to those accounts. You need to contact the International Customer Care located in Miami. I am going to put you into their contact centre so you don’t have to wait for too long”. And so the agent put Carla on hold and transferred her to the International Customer Care.

The IVR menu for the International Customer Care was similar to the one for the Canadian centre except this time the system recognized Carla’s account number. The next step in the IVR offered the following:

1. Report Lost or Stolen Card
2. Report Errors or Omissions
3. Increase Credit Limits
4. On-line Banking Assistance
5. International Transfer

Carla listened carefully but since none of the options was related to her issue she decided to again try “0” to get to live agent. 9 minutes passes by before an agent answers the call (in between music and typical “hold” message, there were messages about benefits of using international saving/chequing account for travellers being away from home for a long periods of time).

The “Banking Specialist”, as Franco introduced himself, apologized to Carla for the long wait, emphasizing that this was a very busy and unusual day and the fact that their average wait time was about 45 Seconds. Franco was very knowledgeable about this type of the problem and explained to Carla that the problem was that her card was issued by a Mexican bank (obviously Carla knew this) and can only be used as a credit card! She can continue using her credit card but in order for her to be able to access her bank account, she needed to have a North American account (either US or Canadian). With that he could link her Mexican account to her new North American card. This way, she would have full access to her account in Mexico.
Franco suggested Carla to go back to the branch in Toronto, open an account (in order to get a card) and call him back so he can initiate the required procedure. He even gave her a direct number (although long distance) for her to call back (Franco was confident that the next conversation would be less than 3 minutes). After that he would complete and send an internal memo to the branch in Mexico to verify the information and as soon as the reply was back he would finalize the set up. He assured her that the entire procedure would not take more than 7 business days!!

Next morning Carla went back to the branch and requested to see Leila again. After a short wait, Leila invited Carla to her office where Carla played back her conversation with Franco and asked for a Canadian Saving Account and the associated bank card. Leila was more than happy to help and started the process and fortunately Carla had all the required information / documents with her. After opening the account, Leila offered to call Franco, while Carla was in the office and push for faster action. Both Leila and Franco promised to contact Carla, as soon as the issue was resolved and the funds were available.

Leila also suggested that Carla withdraw $250 from her credit card (to keep her going for the next 10 days) and promised her that the branch will cover any interest being charged to her credit card.

After about 10 days and not hearing back from either Leila or Franco, Carla called Leila to inquire about the progress (not to mention that she was running out of cash!). Leila had not heard back from Franco so she offered to call him while she put Carla on hold. After about 10 minutes, Leila was back on line and happily announced that, on her persistence, Franco made a personal call to the branch in Mexico, verified the information and performed the necessary procedure to connect the accounts. All Carla had to do was to go on-line, and transfer money from her Mexican account to the Canadian account. Leila also provided the general phone number for the International Customer Care and reminded Carla that she can always contact them if she needed any help with on-line banking.

Finally after 11 days of wait, stress and wondering if she can get access to her funds, she managed to transfer money to her Canadian account. Perhaps it was time to celebrate!!

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Is Huge Information Corrupting the U.S. Election Course of?

As the 2020 election cycle ramps up, voters can expect a flurry of targeted advertisements fueled by big data on their doorsteps, inboxes and social media feeds. While microtargeting based on demographic information is not a new trend in campaign strategy, campaigns traditionally relied on analyzing voter behavior within broader categories such as age or gender before big data was easily accessible.

Contributor
Molly Kozlowski

立中式速繪 動態姿勢繪圖技巧 ポーズが描ければ 動きも描ける たてなか流クイックスケッチ


作者: 立中順平  
出版社:楓書坊 |譯者: 游若琪
出版日期:2020/09/30
ISBN:9789863776314
規格:平裝 / 217頁 / 19 x 25.7 x 1.08 cm / 普通級 / 部份全彩 / 初版
定價:420元|優惠價:79折332元
購買請點我【 博客來書店
▲從部落格連接至博客來購買商品▲
部落格會獲得一些回饋金,幫助我挖更多坑。謝謝。
◆注意,如果有瀏覽器有安裝檔廣告的程式 連接AP 有可能失效◆ 

●本書特色
  ◎從心態及觀念養成開始,1-5分鐘,新手也能立馬上手的「立中式速繪教學」。
  ◎58部插圖教學影片免費下載,新手可一步步反覆學習,書末更附有作品集供創作者參考。
  ◎3大章節、逾200張速繪圖,講解觀察人物技巧、速繪重點及提升風格的小撇步。
速繪人物的基礎三堂課:
  ➊ 建立正確的心態
  不要想畫「正確」,而是要「輕鬆地多畫一些」,
  所謂的觀察力,只是「知識」和「經驗」的累積,
  熟悉自然就會,真的畫不出來的時候,只觀察也行。
  因為#魅力十足的圖,和技巧或常識毫無關係。#
  藉由觀察獲得的經驗和記憶,會轉換成「現實感」並活在作品中。
  不斷畫速繪,就能培養出短時間內掌握特徵的能力。
 
  ➋ 練習簡單畫全身的速繪技巧▁▁火柴人練習
  ⑴ 將全身分成15個部位,
  用2D畫全身,
  「頭 部、胸部、骨盤」是橢圓形。
  「上臂、下臂、大腿、小腿、手、腳」是線條。
  用D字形畫胸廓、軀幹和髖部,塑造印象,
  部位和部位之間留下空白,
  就能輕鬆畫出姿勢。
 
  ⑵ 注意基本結構,不要注意輪廓和細節
  看全身:那個人在做什麼?你有什麼感覺?
  看部位:位置和傾斜度?有什麼功用?
  簡單大膽地畫,鎖定在動作和使用身體的方式。
 
  ⑶ 立體化
  畫出火柴人的2D表現方式,稱作Shape,
  接下來要把平面添加立體的資訊,
  讓Shape有厚度(深度),
  只要畫出縱向的中心線,以及表示膨度的橫向曲線,
  就能變成有厚度和方向性的立體物。
 
  ⑷ 創造不對稱平衡
  全身的節奏和動線是一種流線感。
  盡量避免線條左右對稱,
  大原則是:弧線的對面必然是直線。
 
  ➌掌握印象,最後的風格和情緒添加
  這個人正在做¬「什麼」(動作)?他有「什麼樣」的感受(感情)?
  動作和感情,就是本書所說的動態。
  習慣用少量線條畫全身的思考方式後,就加入動線(flow)的觀點吧!
  不同的曲線會流暢地引導視線。
  彎度深的曲線會用慢節奏,彎度淺的曲線會用快節奏來引導視線。
  將線條加上粗細,就會產生強弱,成為更有趣味性的圖。
 
  本書從心態建立到步驟教學,
  不到20秒就能完成一幅速繪,
  附上58張速繪插圖影片,
  從空白至完稿,一筆一畫的繪畫過程全呈現,
  供學習者一遍一遍觀看臨摹,
  零基礎也沒問題。
 
  每次畫的速繪都是僅有一次的體驗,
  是當下你所能畫出的線條所構成的,
  請輕鬆享受速繪的樂趣吧!
 
◆作者簡介    
立中順平    
  日本岡山縣人。
  1993年開始在Disney Animation Japan擔任動畫師。
  後來進入Answer Studio,目前是自由工作者。
 
  曾參與《跳跳虎歷險記》(Disney)、《棒球大聯盟》(電視版)、《鑽石王牌》、《YURI !!!on ICE》、《佐賀偶像是傳奇》等作品。
 
  目前以動作作畫導演的身分參與各個作品的製作,是負責運動動畫動作表現的資深動畫師。
▼黑介紹
由曾經在華特迪士尼動畫工作室與日本動畫公司Answer Studio的日本資深動畫師立中順平撰寫的速繪教學書
教學主張「不要只在意正確,而是要畫出具有魅力的人物。」
在正確的觀念下,不斷的練習速繪,來培養出掌握特徵的能力。
本書分3個章節
第一章節:速繪繪畫 P1-73.
1-1:速繪的觀念介紹
1-2:速繪人物的重點
1-3:掌握印象
第二章節:繪畫技巧P75-145.
2-1:速繪的各種技巧
2-2:身體局部與衣服
2-3:邁向下一步,動態的掌握
第三章節:速繪作品集P151-218.
收錄立中老師3年來的速繪作品。
▼黑書評
多數速寫教學書都很吃繪畫基礎,在沒有人物基礎的前提下會很難入門。
本書教學另闢蹊徑在以沒有基礎的前提下,講解如何學習速繪
內文資訊量雖然大,但搭配簡化好上手的範例
對新手來說比較好入門,實際操作也不會太挫折
推薦給想讓人物動態更有魅力的學習者們~
這本很不錯用~~~

Design College students’ Summer season Break

With summer break fast approaching, graphic design students like me are trying to figure out productive ways to spend their time. Work for money? Work for experience? Summer classes?

I’ve spent the past few months doing everything I can to
find an internship this summer. Finding a company that isn’t an MLM and will
actually pay good money for your design work is tough. Luckily, graphic design
is a field that’s in demand, so there are a lot of good options out there.

The other option for getting design experience during the summer
break is freelance work, but that comes with its own slew of issues. There’s
nothing worse than beginning to work with a client and getting excited for a
project just for them to look at you with a face like the Surprised Pikachu Meme
when you start to discuss cost.

With two weeks left in the semester, here’s hoping we figure
something out soon!