Revenue Streams

March 2, 2010

Last Friday I found out that my largest client, the one that accounts for about 80 to 90% of my annual income, was going through a restructuring. Well, let’s put it this way. The sales guy I’ve been working with on an ancillary project for the client left a message on my answering machine that went something like, “I was just hoping to talk to you about today’s conference call, especially in light of XXXXX leaving the company and all the things that have been going on that you know about.”
Um, what? (I didn’t know shit).
A tiny bit of background. The client is a publisher that is owned by a group publisher which is owned by a larger corporation which is… you get the idea. My contact with the client, it turns out, was probably leaving the company (well, he is, but I didn’t know that at the time). Basically early last week everyone who worked at my client’s company was called together, told that there would be restructuring. Two days later 35 people were on their way out and my contact person was one of them.
Now, here’s the thing. This client isn’t going out of business, at least not this year. They’re shifting under a different part of the parent corporation. Generally speaking, it looks like all their writers are staying, but a lot of the publishing/production people are leaving.
Where did that leave me? I was assured I was “probably okay.” I was fairly confident I was, too, but since I’m a freelancer and my point of contact was leaving and I didn’t have contracts for all the work I was scheduled to do in 2010 (we generally lay out what I’m going to do over the course of the year, how much we’ll pay, then as each comes up with contract for it), things weren’t so clear cut. I wasn’t worried, exactly, but I was concerned.
[And a footnote. If you’re the type of person who goes into a raging fit of panic whenever things change like this–don’t become a freelance writer. Or even a novelist. These sorts of things just happen all the frickin’ time. If you can’t deal with it, keep your day job. Really.]
Anyway, yesterday I finally got hold of my contact and discussed matters with him and I did point out that I didn’t have a contract for any of the remaining work, did he think we were going to continue doing it? He said he was pretty sure they were because there were an awful lot of important revenue streams involved. And I rather bluntly suggested he should talk to whoever was taking over about getting a contract to me sooner rather than later, then, because I was otherwise going to be out looking for replacement work (sooner, rather than later).
And voila, by the end of the day yesterday I had a contract for 3 projects over the next 3 months totaling about $32,000. Apparently those revenue streams were important to the management.
Hell, they’re important to me.
Another funny thing happened to me yesterday. I got a royalty check from iUniverse for my novella collection, CATFISH GURU. Granted, the check was for $5.41.
But I’ve been thinking a lot about revenue streams lately. And not just from the freelance writing business perspective, but from the novelist perspective. I’m also working on a nonfiction book. I won’t see any money from it until sometime late in 2011. My next novel, THE FALLEN, will be officially published on April 5th of this year and although I received a small advance last year, I expect to see royalties from it… sometime in 2011.
And for that matter, I hope my agent will sell some foreign rights to it. More revenue streams.
If you’re really lucky as a novelist, you can write one book a year and make a living at it. If you do, there’s a good possibility that each book is providing multiple revenue streams–your advance, your paperback sales, your e-book sales, foreign rights sales, maybe audiobooks, even possibly TV or film options, videogame options, merchandising (well, it COULD happen), etc.
Also, part of the goal really is to grow your audience. So that each time you come out with a new book, say your fifth book, and you garner an additional set of readers to go along with your old readers, those new readers will be so delighted with your fifth book that they’ll go back and buy your first four–and you’ll get royalties, ie., revenue streams, from those books as well.
If you have any notion of making a living as a writer of any sort, do not discount the importance of multiple revenue streams. I’ve been aware of it in the context of having multiple clients, but I’m increasingly aware of the value of what you might call passive revenue streams.
As it is, I’m primarily a work-for-hire kind of writer. I write an article, I get paid for it. I get hired to write a report, I get 50% up front and the remaining 50% when I’m done. I have a long-term contract to edit a technical journal, and I get a check after I complete the edits on each issue. I write a regular column for an e-newsletter now and I invoice for all of them (2X a week) at the end of each month.
That’s fine. But the longer I stay in this business the more it sometimes feels like being on a gerbil wheel. You’ve got to run pretty hard to keep up. That’s fine. That’s just like everybody else’s job, pretty much, except there’s no coasting allowed. But it would be nice if some of the earlier books started generating royalties, ie., revenue streams. If my books were being published regularly enough and successfully enough and with enough subsidiary revenue streams that I was getting unexpected, but welcome, revenue in the forthcoming years.
So that approach is becoming more of a priority, an actual goal, as part of my writing business. And I might be a slow learner in terms of this, but I’m really starting to think that if you want to survive happily as a writer, you’re well-advised to start thinking about multiple revenue streams.
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Sep 13, Grand Remembrances

Today is Grandparents Day in the United States. Being a Grand is a special honor. I feel very blessed that my wife and I have two grandchildren. We were able to visit them today. Yes, we are still being cautious with the coronavirus, but we also find it very difficult to not see them when they live so close. So today we did drop by to visit Jacob (age 10) and Sophia (age 7) along with their parents. We brought donuts and caught up with them. Our grandchildren are still pretty young and this is a precious time in their lives – and ours!

I wish I had known my grandparents better. We never lived in the same place. Dad was a career Air Force pilot, so we moved around a lot. But we did get to see them once in a while when they would visit us, or we them.

A Plague of Giants

There are five known magical ‘kennings’ or types: air, water, fire, earth, and plants. Each nation specializes in of these kennings, and the magic influences the society. There’s a big pitfall with this diversity of ability and locale–not everyone gets along.

Enter the Hathrim giants, or ‘lavaborn’ whose kenning is fire. Where they live the trees that fuel their fire are long gone, but the giants are definitely not welcome anywhere else. They’re big, they’re violent, and they’re ruthless. When a volcano erupts and they are forced to evacuate, they take the opportunity to relocate. They don’t care that it’s in a place where they aren’t wanted.

I first read Kevin Hearne’s Iron Druid books and loved them (also the quirky The Tales of Pell), so was curious about this new venture, starting with A PLAGUE OF GIANTS. Think Avatar: The Last Airbender meets Jim Butcher’s Codex Alera series. Elemental magic, a variety of races, different lands. And it’s all thrown at you from page one.

But this story is told a little differently. It starts at the end of the war, after a difficult victory, and a bard with earth kenning uses his magic to re-tell the story of the war to a city of refugees. And it’s this movement back and forth in time and between key players in this war that we get a singularly grand view of the war as a whole. Hearne uses this method to great effect.

There are so many interesting characters in this book that I can’t cover them all here. Often in books like this such a large cast of ‘main’ character can make the storytelling suffer, especially since they don’t have a lot of interaction with each other for the first 3/4 of the book–but it doesn’t suffer, thankfully. And the characterization is good enough, despite these short bursts, that by the end we understand these people and care about what happens to them.

If there were a main character it would be Dervan, a historian who is assigned to record (also spy on?) the bard’s stories. He finds himself caught up in machinations he feels unfit to survive. Fintan is the bard from another country, who at first is rather mysterious and his true personality is hidden by the stories he tells; it takes a while to understand him. Gorin Mogen is the leader of the Hathrim giants who decide to find a new land to settle. He’s hard to like, but as far as villains go, you understand his motivations and he can be even a little convincing. There’s Abhi, the son of hunters, who decides hunting isn’t the life for him–and unexpectedly finds himself on a quest for the sixth kenning. And Gondel Vedd, a scholar of linguistics who finds himself tasked with finding a way to communicate with a race of giants never seen before (definitely not Hathrim) and stumbles onto a mystery no one could have guessed: there may be a seventh kenning.

There are other characters, but what makes them all interesting is that they’re regular people (well, maybe not Gorin Mogen or the viceroy–he’s a piece of work) who become heroes in their own little ways, whether it’s the teenage girl who isn’t afraid to share vital information, to the scholars who suddenly find how crucial their minds are to the survival of a nation, to the humble public servants who find bravery when they need it most. This is a story of loss, love, redemption, courage, unity, and overcoming despair to not give up. All very human experiences by simple people who do extraordinary things.

Hearne’s worldbuilding is engaging. He doesn’t bottle feed you, at first it feels like drinking from a hydrant, but then you settle in and pick up things along the way. Then he shows you stuff with a punch to the gut. This is no fluffy world with simple magic without price. All the magic has a price, and more often than not it leads you straight to death’s door. For most people just the seeking of the magic will kill you. I particularly enjoyed the scenes with Ahbi and his discovery of the sixth kenning and everything associated with it. But giants? I mean, really? It isn’t bad enough fighting people who can control fire that you have to add that they’re twice the size of normal people? For Hearne if it’s war, the stakes are pretty high, and it gets ugly.

The benefit of the storytelling style is that the book, despite its length, moves along steadily (Hearne is no novice, here). The bits of story lead you along without annoying cliffhangers (mostly), and I never got bored with the switch between characters. It was easy to move between them, and they were recognizable enough that I got lost or confused. The end of the novel felt a little abrupt, but I guess that has more to do with I was ready for the story to continue, despite the exiting climax.

If you’re looking for epic fantasy with fun storytelling and clever worldbuilding, check out A PLAGUE OF GIANTS.

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The Artwork Of Gary Choo

Gary Choo is a concept artist/illustrator based in Singapore. I’ve know Gary for a good many years ( 17, actually ), working together in animation studios in Singapore like Silicon Illusions and Lucasfilm. Gary currently runs an art team at Mighty Bear Games, but when time allows he also draws covers for Marvel comics, and they’re amazing –

The Art Of Gary Choo
The Art Of Gary Choo
The Art Of Gary Choo
The Art Of Gary Choo
The Art Of Gary Choo

To see more of Gary’s work or to engage him for freelance work, head down to his ArtStation.

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