As the 2020 election cycle ramps up, voters can expect a flurry of targeted advertisements fueled by big data on their doorsteps, inboxes and social media feeds. While microtargeting based on demographic information is not a new trend in campaign strategy, campaigns traditionally relied on analyzing voter behavior within broader categories such as age or gender before big data was easily accessible.
Response management desk
Response Management Desk
Having reviewed the materials on the Response Management Desk media piece (from your unit studies), describe what struck you as interesting or significant about the response operations for the 2008 Midwest floods. Your Unit 3 assignment, the Response Operation Evaluation, will be based on your analysis of the response to this event. Read the Response Operation Evaluation assignment and its scoring guide now, and begin your preliminary research for the assignment. For this discussion, address the following:
•What operation are you considering for your evaluation? Why did you choose that operation?
•Describe the relevant resources you have researched thus far.
•Share any questions or concerns you have at this stage of your work.