Marketing dental ¡Atrae más pacientes!

El marketing permite hacer visibles a las empresas de todo tipo, ya sea que vendan productos o servicios, ayudando a tener un mayor número de clientes. En el caso de la odontología,  el marketing dental ayuda a que los pacientes conozcan todos los servicios a los que pueden acceder, además de promocionar el respaldo y responsabilidad  de los profesionales en el área

 ¿Por qué es importante el marketing dental?

 Si tienes una clínica o un servicio odontológico personalizado el marketing dental te ayuda a tener una mayor visibilidad, de esta forma nuevos clientes llegarán a solicitar tu servicio y los  pacientes satisfechos sin duda se fidelizarán y convertirán en nuevos promotores de tus servicios.

Todos los consumidores están acostumbrados a recibir algo a cambio de su dinero, en general de forma inmediata,  pero en la mayoría de los tratamientos odontológicos el paciente debe pagar por los resultados a largo plazo, además en muchos casos los mismos son incómodos o dolorosos por ello suelen dejarlos incompletos.

Si bien hay un exceso de oferta de servicios odontológicos  el marketing dental se encargará de resaltar tus puntos diferenciales con respecto a la competencia, además te ayudará a encontrar  cuáles son tus clientes potenciales y a que nichos de mercado puedes acceder con mayor facilidad. 

Conoce algunas estrategias de marketing dental

Aunque  existen muchas  estrategias de marketing  dental te vamos a mencionar algunas de las más conocidas, que en manos de  profesionales en esta área pueden llegar a ser de tu clínica una inversión muy rentable.

 Especializarte en un nicho odontológico

Empieza a tomar datos acerca de cuáles son los perfiles de pacientes que puedes captar de acuerdo al lugar en donde estás establecido,  en algunas ocasiones verás que tu tendencia de pacientes suele ser de niños, jóvenes, adultos o personas mayores. 

De acuerdo a esta  línea de pacientes puedes establecer tratamientos más llamativos para ellos.

Por ejemplo si la mayoría de tus pacientes son jóvenes es posible que tengas que  lanzar ofertas en tratamientos de ortodoncia, mientras que si tus pacientes son adultos mayores,  tal vez necesites darle más importancia  a los implantes dentales.

Esto no quiere decir que no ofrezcas  otros tratamientos,  sino que tú publicidad irá enfocada de acuerdo al nicho de mercado que has establecido para atraer más clientes

Promociones atractivas una buena estrategia de marketing dental

 La mayoría de tratamientos odontológicos son costosos, y un poco largos, así que puedes incluir dentro de tu estrategia de marketing dental  promociones que te ayuden a llamar la atención de clientes nuevos, por ejemplo, consultas gratis, descuentos del 10% por traer un paciente nuevo,  primer tratamiento gratuito (suele ser la limpieza dental) y otros dependiendo de tu nicho de mercado.

También puedes tener algunos servicios adicionales que llamen la atención de tus clientes, como wifi gratis, una zona de juegos para los niños, kits de limpieza gratuitos para pacientes nuevos. 

El marketing dental tiene muchas estrategias que te pueden ayudar para que tu clínica alcance los primeros puestos en la mente de los clientes, asegúrate de que sea realizado por profesionales y notarás como más pacientes llegarán solicitar tus servicios.

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Sep 13, Grand Remembrances

Today is Grandparents Day in the United States. Being a Grand is a special honor. I feel very blessed that my wife and I have two grandchildren. We were able to visit them today. Yes, we are still being cautious with the coronavirus, but we also find it very difficult to not see them when they live so close. So today we did drop by to visit Jacob (age 10) and Sophia (age 7) along with their parents. We brought donuts and caught up with them. Our grandchildren are still pretty young and this is a precious time in their lives – and ours!

I wish I had known my grandparents better. We never lived in the same place. Dad was a career Air Force pilot, so we moved around a lot. But we did get to see them once in a while when they would visit us, or we them.

A Plague of Giants

There are five known magical ‘kennings’ or types: air, water, fire, earth, and plants. Each nation specializes in of these kennings, and the magic influences the society. There’s a big pitfall with this diversity of ability and locale–not everyone gets along.

Enter the Hathrim giants, or ‘lavaborn’ whose kenning is fire. Where they live the trees that fuel their fire are long gone, but the giants are definitely not welcome anywhere else. They’re big, they’re violent, and they’re ruthless. When a volcano erupts and they are forced to evacuate, they take the opportunity to relocate. They don’t care that it’s in a place where they aren’t wanted.

I first read Kevin Hearne’s Iron Druid books and loved them (also the quirky The Tales of Pell), so was curious about this new venture, starting with A PLAGUE OF GIANTS. Think Avatar: The Last Airbender meets Jim Butcher’s Codex Alera series. Elemental magic, a variety of races, different lands. And it’s all thrown at you from page one.

But this story is told a little differently. It starts at the end of the war, after a difficult victory, and a bard with earth kenning uses his magic to re-tell the story of the war to a city of refugees. And it’s this movement back and forth in time and between key players in this war that we get a singularly grand view of the war as a whole. Hearne uses this method to great effect.

There are so many interesting characters in this book that I can’t cover them all here. Often in books like this such a large cast of ‘main’ character can make the storytelling suffer, especially since they don’t have a lot of interaction with each other for the first 3/4 of the book–but it doesn’t suffer, thankfully. And the characterization is good enough, despite these short bursts, that by the end we understand these people and care about what happens to them.

If there were a main character it would be Dervan, a historian who is assigned to record (also spy on?) the bard’s stories. He finds himself caught up in machinations he feels unfit to survive. Fintan is the bard from another country, who at first is rather mysterious and his true personality is hidden by the stories he tells; it takes a while to understand him. Gorin Mogen is the leader of the Hathrim giants who decide to find a new land to settle. He’s hard to like, but as far as villains go, you understand his motivations and he can be even a little convincing. There’s Abhi, the son of hunters, who decides hunting isn’t the life for him–and unexpectedly finds himself on a quest for the sixth kenning. And Gondel Vedd, a scholar of linguistics who finds himself tasked with finding a way to communicate with a race of giants never seen before (definitely not Hathrim) and stumbles onto a mystery no one could have guessed: there may be a seventh kenning.

There are other characters, but what makes them all interesting is that they’re regular people (well, maybe not Gorin Mogen or the viceroy–he’s a piece of work) who become heroes in their own little ways, whether it’s the teenage girl who isn’t afraid to share vital information, to the scholars who suddenly find how crucial their minds are to the survival of a nation, to the humble public servants who find bravery when they need it most. This is a story of loss, love, redemption, courage, unity, and overcoming despair to not give up. All very human experiences by simple people who do extraordinary things.

Hearne’s worldbuilding is engaging. He doesn’t bottle feed you, at first it feels like drinking from a hydrant, but then you settle in and pick up things along the way. Then he shows you stuff with a punch to the gut. This is no fluffy world with simple magic without price. All the magic has a price, and more often than not it leads you straight to death’s door. For most people just the seeking of the magic will kill you. I particularly enjoyed the scenes with Ahbi and his discovery of the sixth kenning and everything associated with it. But giants? I mean, really? It isn’t bad enough fighting people who can control fire that you have to add that they’re twice the size of normal people? For Hearne if it’s war, the stakes are pretty high, and it gets ugly.

The benefit of the storytelling style is that the book, despite its length, moves along steadily (Hearne is no novice, here). The bits of story lead you along without annoying cliffhangers (mostly), and I never got bored with the switch between characters. It was easy to move between them, and they were recognizable enough that I got lost or confused. The end of the novel felt a little abrupt, but I guess that has more to do with I was ready for the story to continue, despite the exiting climax.

If you’re looking for epic fantasy with fun storytelling and clever worldbuilding, check out A PLAGUE OF GIANTS.

The post A Plague of Giants appeared first on Elitist Book Reviews.

The Artwork Of Gary Choo

Gary Choo is a concept artist/illustrator based in Singapore. I’ve know Gary for a good many years ( 17, actually ), working together in animation studios in Singapore like Silicon Illusions and Lucasfilm. Gary currently runs an art team at Mighty Bear Games, but when time allows he also draws covers for Marvel comics, and they’re amazing –

The Art Of Gary Choo
The Art Of Gary Choo
The Art Of Gary Choo
The Art Of Gary Choo
The Art Of Gary Choo

To see more of Gary’s work or to engage him for freelance work, head down to his ArtStation.

The post The Art Of Gary Choo appeared first on Halcyon Realms – Art Book Reviews – Anime, Manga, Film, Photography.