As the 2020 election cycle ramps up, voters can expect a flurry of targeted advertisements fueled by big data on their doorsteps, inboxes and social media feeds. While microtargeting based on demographic information is not a new trend in campaign strategy, campaigns traditionally relied on analyzing voter behavior within broader categories such as age or gender before big data was easily accessible.
Mapping & Analysis of Business Processes
These processes involve the use of flowcharts to determine the business processes in a facility (Mind Tools, n.d.). The charts provide a stepwise flow of processes all the way to the end, and it is thus a perfect way of determining the problems that lead to customer complains. During this stage, you will be looking out for the process bottlenecks, which are the factors that lead to frustrations among customers and employees. The areas where there are maximum delays will be important at this stage. In addition to this, the analysis stage will use technological tools to analyze cost-raising factors in the business process.
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