As the 2020 election cycle ramps up, voters can expect a flurry of targeted advertisements fueled by big data on their doorsteps, inboxes and social media feeds. While microtargeting based on demographic information is not a new trend in campaign strategy, campaigns traditionally relied on analyzing voter behavior within broader categories such as age or gender before big data was easily accessible.
It Issues How You Reside
|My great-grandfather and grandmother|
My great-grandfather was an outdated salt-of-the-earth farmer. A bear of a person, he towered over my great-grandmother, with arms like slabs, calloused out of hours working over the farm floor he cherished. He was the enduring overall-clad man of America.
(My grandfather’s story does not absolutely finish right here. Subsequent week, I wish to share a sliver of somebody’s life who did present Grandpa Christ and the way it modified the thread work of my household story.)