As the 2020 election cycle ramps up, voters can expect a flurry of targeted advertisements fueled by big data on their doorsteps, inboxes and social media feeds. While microtargeting based on demographic information is not a new trend in campaign strategy, campaigns traditionally relied on analyzing voter behavior within broader categories such as age or gender before big data was easily accessible.
human performance in the work environment
The model uses the process of analysis to point out the problem limiting the human performance in the work environment. The model evaluates and collects data to derive sound decisions (Strauss 2015). In the analysis of human performance, the model aims to identify the gap that exists between audience’s knowledge and skills, and the desired behavior or outcome. The model focuses on solving the performance problem that exists by use of the cognitive approach. The model has several stages for which feedback is generated.