As the 2020 election cycle ramps up, voters can expect a flurry of targeted advertisements fueled by big data on their doorsteps, inboxes and social media feeds. While microtargeting based on demographic information is not a new trend in campaign strategy, campaigns traditionally relied on analyzing voter behavior within broader categories such as age or gender before big data was easily accessible.
his is an essay following up the outline you, phdwriterrennee, completed for me on auditing a website for cultural diversity. I would like you to complete the paper using the references used in the attached outline, for continuity purposes. The website to be audited is www.srhs.com. I have attached the instructions from the class instructor. Please following the instructions EXACTLY! I received a 70/100 for the outline because the attached file was not followed exactly so please make sure to read the attached instructions thoroughly and write the paper accordingly. There must be a minimum of 4 scholarly, peer reviewed sources including the course book “Understanding and Managing Diversity: Readings, Cases, and Exercises” 6th edition by Carol Harvey; M. June Allard. Choose 3 other scholarly, peer reviewed sources to be used (you can use the ones from the outline if you like). AUDITING A WEBSITE FOR CULTURAL DIVERSITY Overview and Guidelines From Understanding and Managing Diversity by Harvey and Allard. An important part of our course is researching information on diversity and multiculturalism and its social, cultural, and ethical impact upon individual citizens, groups of people, and society at large. In the twenty-first century, Web sites are an important channel of communication between organizations and their external stakeholders. If an organization is serious about its commitment to diversity, one would expect that this would be reflected in the design, content, and graphics of the Web site. Potential employees, customers, suppliers, etc., often turn first to a Web site before initiating interaction with an organization. If diversity is really integral to the mission and values of an organization, information on diversity should be easily accessible, informative, and well integrated into the Web site. You will select a specific company in an industry such as healthcare, hospitality, manufacturing government, education, sports, etc. Then, prepare a report on the following: Evaluate how accessible diversity-related material is on this Web site. Is there a direct link from the home page? What type of results does entering the term “diversity” in a search box yield? Or, do you have to explore on your own? Sometimes searching under “careers” or “press releases” may produce some diversity-related results. On some Web sites, you will have to explore deeply into Web pages to find material related to diversity. What does this say about the organization’s commitment to diversity? Evaluate the usefulness of the diversity information to potential employees, customers, and suppliers. Is the diversity material related to the organization’s business case for diversity, core values, mission, etc. the way that the organization does business? How current is the diversity-related material? Evaluate the appropriateness of the photographs and graphic material that relates to diversity. Some Web sites will feature photographs of diverse employees and customers, yet not link this material to the verbal content. Some reuse the same pictures on different pages, etc. Assume that you are a) a potential employee, b) a potential customer and c) a potential supplier or subcontractor. What perceptions might you have about this organization’s commitment to diversity based solely on the Web site? Looking at this Web site, do you think that it encourages or discourages diverse employees to apply for jobs in this organization? Why or why not? What internal management issues can affect the prominence that diversity gets or doesn’t get on an organization’s Web site? Are there any diversity awards listed on the Web site? If so, review the criteria and selection process as presented in the Allard article on awards (from the textbook) or if the award is not mentioned in that article. Evaluate the value of the award through the sponsoring organization’s Web site. If you were a (female, over 55, racial minority, person with a physical challenge, gay or lesbian, etc.) job applicant and you have read an ad for job opening for which you are fully qualified. Based on your audit of the company web site what perceptions might you have of this company before you even walk in the door? Would you still apply for the job? Why or why not? Primary Dimensions Include: Age Gender Mental/Physical abilities Race Ethnic Heritage Sexual Orientation Secondary Dimensions Include: Geographic Location Military and Work Experience Family Status Income Religion First Language Education Organizational Role Level Communication Work Styles You will submit the report in three sections throughout the course, with a due date for each section. These due dates are posted on the Course Schedule. The Course Project should be 6-8 pages in length. Your 4 relevant scholarly/peer reviewed sources may include your textbook and books and articles obtained through the DeVry library. Credible articles from news, government (.gov), or academic (.edu) websites can also be used; acceptable examples include NPR, The Washington Post, The New York Times, and Business Week. Do not use Wikipedia and similar encyclopedia websites, such as about.com or “cheat” websites like coursehero or chegg.
The Effect of Government Regulation in the Mass Media
To understand the effects of government regulation on the mass media, one must first understand the difference between regulation and censorship. Whereas censorship and prior restraint are attempts by a government to suppress the free exchange of ideas, government regulation of media is typically employed in order to promote a more free and open exchange of ideas. Sometimes, this regulation is designed to standardize broadcast signals in order to ensure consumers’ ability to receive these signals free of interference. Sometimes, the interference comes in the form of corporate monopolies—government regulation being employed in these cases to try to ensure all players in a market have access to customers. In still other instances, government regulation has come in an attempt to ensure quality programming for children, programming that, if not educational, is at the very least free of sex, violence, and negative influences. Some feel this is not an appropriate role for government; others believe that without government regulation, large companies will limit access to information and the exchange of ideas.
Step One: Employ your knowledge of the mass media covered in this class in order to single out cases in which government regulation played a positive or negative part in the development of these media. Ask yourself whether, on balance, this regulation has proven a net benefit to the development of these media or an impediment to development.
Consider what evidence you have to support your assertion: one way or the other.
Step Two: Single out two media for examination, and do some research on the impact of regulation as these media have developed within the United States. You needn’t worry about whether or not you have one example of negative influence and one example of positive influence; having both analyses positive or both negative will not negatively affect the essay. In fact, this might prove to be beneficial as you craft the thesis and the essay that develops from it.
Step Three: Begin drafting your essay. Posit a thesis about how government regulation affects the development of the media in question, and be specific. Don’t just say whether or not you think it’s a net good or net bad regarding development; explain how the mechanism of government regulation affects these media in practical terms. Use specific examples to develop your thesis.
Step Four: Research online and at the SFCC Library/Spokane Public Libraries to help you back up the points you propose in your essay. The research requirements are as follows:
A minimum of three sources are required for this essay, at least one of which is a book obtained from the SFCC Library or a public library of your choosing. Each source must be cited within the essay using proper MLA in-line citation standards.
Use only college-appropriate print and online sources for this essay. No Encyclopedias, dictionaries, Wikipedia, ehow.com, about.com, et cetera. Primary sources are always preferred over secondary sources.
You will attribute all information using MLA conventions and include a Works Cited page with your essay. Each Works Cited entry must have an corresponding in-line citation.
Step Five: Submit your finished essay online via Canvas according to the deadline posted. You will not be allowed to submit your essay after this time. Seriously.
Format: Double-spaced copy using Times New Roman in 12 pt. font and 1-inch margins. The final paper will be between 1,000 and 1,200 words, not including the Works Cited page. Include the word count at the end of the essay.
Third-person point of view, academic tone.
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