As the 2020 election cycle ramps up, voters can expect a flurry of targeted advertisements fueled by big data on their doorsteps, inboxes and social media feeds. While microtargeting based on demographic information is not a new trend in campaign strategy, campaigns traditionally relied on analyzing voter behavior within broader categories such as age or gender before big data was easily accessible.
Using the readings up till now, the readings for Class 11 to answer the following questions:
Current Concepts (45 pts)
• What is the competitive advantage of Toys “R” Us and how will it help in Japan?
– Low-cost leader or differentiator (1st Mover, 2nd Mover, Niche) (5 pts)
– Late Mover Advantages for Toys R Us in Japan (5 pts)
– Demand vs Supply Side Scope economies (5 pts)
– Global vs Adaptive products (5 pts)
• Has Toys “R” Us selected the best entry strategy and the best partner for Japan?
– ADDING Value Scorecards (15 pts)
– Economic Analysis of Japan’s Toy Business (10 pts)
Clarity & Language/compare to Haier case, Wedgwood case & Concepts (15 pts each)
see annexes ( attached table) please
2 pages full
Readings for Class 11 (Notes)
ADDING Value Scorecard:
A – Adding volume, or growth;
D – Decreasing costs;
D – Differentiating or increasing willingness—to—pay;
I – Improving industry attractiveness or bargaining power;
N – Normalizing (or optimizing) risk;
G – Generating and deploying knowledge (and other resources and capabilities).