As the 2020 election cycle ramps up, voters can expect a flurry of targeted advertisements fueled by big data on their doorsteps, inboxes and social media feeds. While microtargeting based on demographic information is not a new trend in campaign strategy, campaigns traditionally relied on analyzing voter behavior within broader categories such as age or gender before big data was easily accessible.
George Mason and Want Paths
Right now on Reddit, somebody posted a earlier than and after image of the image of the Ohio State College’s quad. After planting the grass, college students would stroll throughout the sector to get the place they needed as an alternative of on the sidewalks round it. A newer image reveals an overhead view of the quad at present, and what was as soon as filth “want paths” are actually precise concrete sidewalks.
George Mason, however, treats these want paths
just like the plague. They’re tucked in all throughout campus, and somewhat than pave over
them and switch them into sidewalks, they’re blocked with barricades, ropes, and
bushes. Nonetheless, that doesn’t repair the issue, folks merely stroll round.
There’s a subreddit solely devoted to those want paths,
and I’ve seen GMU’s campus posted a number of instances. The feedback part is
all the time shocked that the college would somewhat have patches of filth and be
cussed in regards to the paths they need folks to make use of as an alternative of fixing the issue
and paving over it.