As the 2020 election cycle ramps up, voters can expect a flurry of targeted advertisements fueled by big data on their doorsteps, inboxes and social media feeds. While microtargeting based on demographic information is not a new trend in campaign strategy, campaigns traditionally relied on analyzing voter behavior within broader categories such as age or gender before big data was easily accessible.
Explain the following terms: (3 marks) i. Entrepreneurship ii. Creativity iii. Innovation
a) Explain the following terms: (3 marks)
(b) Discuss briefly the concept of entrepreneurial culture and cite relevant examples.
(c) Identify and discuss four roles of entrepreneurs in an enterprise. (4 marks)
(d) Discuss the process of evaluating business opportunities. (6 marks)
(e) Identify and discuss four social concerns of an enterprise. (4 marks)
(f) Identify and discuss six factors to be considered when starting a small enterprise.
(g) Briefly discuss the role of government in encouraging entrepreneurship. (4marks)
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