Entrepreneurs – 10 reasons to write your book

Entrepreneurs! Consultants! Experts! CEOs! Professionals! Have you written your book yet? If not, now is the time.

This blog post is specifically written for anyone whose personal reputation is vital to their business success.

If your credibility, if your knowledge and skill, if your personality can help increase your conversion rate, keep reading.

If your credibility, if your knowledge and skill, if your personality can help increase the value of your sales, keep reading.

If your lack of credibility, if your unknown skills, if your unexplored personality can – oops! – lose you sales and cost you business, keep reading.

10 reasons to writer your book

Your name. Your face. Your book. Here are ten reasons why you should write a book with your name as the author.

Ten reasons to write a book with your face on the cover.

Ten reasons to write a book with your expertise buttered across the pages in an easy-to read manner designed to impress the reader that you are the undisputed expert who can solve their problems and fill their needs.

1. It sure makes a business card look amateur.

Do you hand out business cards. Yeah, so does every other real estate agent, every other advertising account representative, every other business consultant.

But how many of them hand out a book, with their name and face on the cover?

Guess which one – the business card or the book – will make a prospect take notice. And when nobody you compete with has their own book, you stand to gain the most. Real estate agents, take note.

2. “I wrote the book on [insert your expertise here]”.

That’s right. As a new author, you can proudly adopt a new stance, clearly spoken or subtly implied. To “write the book” on a topic means that you are the ultimate expert. That is a competitive advantage that does not go unnoticed even at the subconscious level.

3. “Published author”

Those two words just might be the most powerful words on your resume. They open doors for clients. They open doors for speaking opportunities. They give you, as a consultant or a speaker, the ability to raise your fees – significantly!

4. Get the media to call you.

Journalists are always looking for credible sources to quote. They often seek out authors who – wait for it… “wrote the book” on the subject.

So make sure the media have a copy of your book. Why bother?

  • Potential clients see your name and look you up.
  • Your stature within your industry or niche rises when others see you in the media.
  • “As quoted in The New York Times” is a powerful testimonial (You are not only an expert published author, but also an expert because the New York Times says so. Wow!

5. Book reviews give you exposure.

Exposure is good. Exposure that positions you as an expert, is even better. Make sure book reviewers in your niche get a copy.

6. Each chapter is a new online marketing tool.

If you distribute articles online as part of your marketing efforts, try spinning each chapter into and article. Or into several articles. Imagine how much more persuasive your article will be when your bio box reads: “Based on chapter 3 of [insert name of book here]”

7. Book signings to press the flesh

People love getting autographs and they love free stuff. Whether you arrange for a signing at your local book store or set up a free signed book element to your trade show booth, you are bound to attract people who otherwise would overlook you.

8. Higher speaking fees

You can give the same speech to the same people, but charge $1000 or $2000 or $5000 more. Yes, publishing your own book is like printing money. Don’t tell the FBI – they do not approve of private money-printing (although they are fine with book printing).

9. Back-of-the-room sales

If a few thousand more dollars in speaking fees is not enough, you can make a mint selling your book after the speech. This is called “back-of-the-room sales”. Many speakers make more selling – and autographing – their books after their speeches than they make delivering their speeches. (Not speaking yet? Hmmm…maybe it’s time to publish a book and start speaking.)

10. R.O.I.

It costs nothing but time to write, and if you feel you need to hire a ghostwriter, it likely will cost just $8,000 – $18,000 for an effective and professional manuscript.

It really is amazing how many entrepreneurs, consultants and professionals have not yet written their books. It is one of the first things anyone should do when trying to establish himself or herself as an expert in any field. Write your book and reap the rewards.

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Sep 13, Grand Remembrances

Today is Grandparents Day in the United States. Being a Grand is a special honor. I feel very blessed that my wife and I have two grandchildren. We were able to visit them today. Yes, we are still being cautious with the coronavirus, but we also find it very difficult to not see them when they live so close. So today we did drop by to visit Jacob (age 10) and Sophia (age 7) along with their parents. We brought donuts and caught up with them. Our grandchildren are still pretty young and this is a precious time in their lives – and ours!

I wish I had known my grandparents better. We never lived in the same place. Dad was a career Air Force pilot, so we moved around a lot. But we did get to see them once in a while when they would visit us, or we them.

A Plague of Giants

There are five known magical ‘kennings’ or types: air, water, fire, earth, and plants. Each nation specializes in of these kennings, and the magic influences the society. There’s a big pitfall with this diversity of ability and locale–not everyone gets along.

Enter the Hathrim giants, or ‘lavaborn’ whose kenning is fire. Where they live the trees that fuel their fire are long gone, but the giants are definitely not welcome anywhere else. They’re big, they’re violent, and they’re ruthless. When a volcano erupts and they are forced to evacuate, they take the opportunity to relocate. They don’t care that it’s in a place where they aren’t wanted.

I first read Kevin Hearne’s Iron Druid books and loved them (also the quirky The Tales of Pell), so was curious about this new venture, starting with A PLAGUE OF GIANTS. Think Avatar: The Last Airbender meets Jim Butcher’s Codex Alera series. Elemental magic, a variety of races, different lands. And it’s all thrown at you from page one.

But this story is told a little differently. It starts at the end of the war, after a difficult victory, and a bard with earth kenning uses his magic to re-tell the story of the war to a city of refugees. And it’s this movement back and forth in time and between key players in this war that we get a singularly grand view of the war as a whole. Hearne uses this method to great effect.

There are so many interesting characters in this book that I can’t cover them all here. Often in books like this such a large cast of ‘main’ character can make the storytelling suffer, especially since they don’t have a lot of interaction with each other for the first 3/4 of the book–but it doesn’t suffer, thankfully. And the characterization is good enough, despite these short bursts, that by the end we understand these people and care about what happens to them.

If there were a main character it would be Dervan, a historian who is assigned to record (also spy on?) the bard’s stories. He finds himself caught up in machinations he feels unfit to survive. Fintan is the bard from another country, who at first is rather mysterious and his true personality is hidden by the stories he tells; it takes a while to understand him. Gorin Mogen is the leader of the Hathrim giants who decide to find a new land to settle. He’s hard to like, but as far as villains go, you understand his motivations and he can be even a little convincing. There’s Abhi, the son of hunters, who decides hunting isn’t the life for him–and unexpectedly finds himself on a quest for the sixth kenning. And Gondel Vedd, a scholar of linguistics who finds himself tasked with finding a way to communicate with a race of giants never seen before (definitely not Hathrim) and stumbles onto a mystery no one could have guessed: there may be a seventh kenning.

There are other characters, but what makes them all interesting is that they’re regular people (well, maybe not Gorin Mogen or the viceroy–he’s a piece of work) who become heroes in their own little ways, whether it’s the teenage girl who isn’t afraid to share vital information, to the scholars who suddenly find how crucial their minds are to the survival of a nation, to the humble public servants who find bravery when they need it most. This is a story of loss, love, redemption, courage, unity, and overcoming despair to not give up. All very human experiences by simple people who do extraordinary things.

Hearne’s worldbuilding is engaging. He doesn’t bottle feed you, at first it feels like drinking from a hydrant, but then you settle in and pick up things along the way. Then he shows you stuff with a punch to the gut. This is no fluffy world with simple magic without price. All the magic has a price, and more often than not it leads you straight to death’s door. For most people just the seeking of the magic will kill you. I particularly enjoyed the scenes with Ahbi and his discovery of the sixth kenning and everything associated with it. But giants? I mean, really? It isn’t bad enough fighting people who can control fire that you have to add that they’re twice the size of normal people? For Hearne if it’s war, the stakes are pretty high, and it gets ugly.

The benefit of the storytelling style is that the book, despite its length, moves along steadily (Hearne is no novice, here). The bits of story lead you along without annoying cliffhangers (mostly), and I never got bored with the switch between characters. It was easy to move between them, and they were recognizable enough that I got lost or confused. The end of the novel felt a little abrupt, but I guess that has more to do with I was ready for the story to continue, despite the exiting climax.

If you’re looking for epic fantasy with fun storytelling and clever worldbuilding, check out A PLAGUE OF GIANTS.

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The Artwork Of Gary Choo

Gary Choo is a concept artist/illustrator based in Singapore. I’ve know Gary for a good many years ( 17, actually ), working together in animation studios in Singapore like Silicon Illusions and Lucasfilm. Gary currently runs an art team at Mighty Bear Games, but when time allows he also draws covers for Marvel comics, and they’re amazing –

The Art Of Gary Choo
The Art Of Gary Choo
The Art Of Gary Choo
The Art Of Gary Choo
The Art Of Gary Choo

To see more of Gary’s work or to engage him for freelance work, head down to his ArtStation.

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