Does it Matter How Often You Blog?

I for one prefer to blog when I have something new to share and avoid jumping on a topic just because it’s trending or because all major bloggers are writing about it.

I am not saying that I don´t follow relevant trending topics, but I’m not going to bandwagon jump if I don’t have different opinion than what is being shared or to share something I feel strongly about.

However, that doesn’t answer the question.

Does it matter how often you blog?

There was a time when I updated this blog every day. There was also a time when I owned a very popular blog network that received huge traffic. For each of my blogs, the more I posted, the more traffic I received. If I had a down period, traffic went down. Now, that isn’t to say that search traffic still didn’t bring people in, but a large portion of my traffic was (and still is ) from people who read my blog live after I post.

Does it matter how often you blog?  Yes – and here’s why:

  • The more you post, the more pages are indexed by search engines: Ten posts mean the search engines have only ten pages to work with. 1,000 posts means the search engines have more to work with – directing more traffic to you.
  • The more you post, the more traffic you receive from people who receive your updates: Whether your readers find your posts via the social networks, email, or RSS feeds, they only see what you share with them. The more you share, the more they read. Of course, not everyone who subscribes or follows you will see every post, but if you give them many opportunities to read, they’re more likely to take advantage.
  • The more you post, the more potential posts you have for other people to link to: The more good content you share, the more  of your stuff people will  have to share.
  • The more you post, the more you establish your expertise: If you want people to see you as a teacher, or someone who knows his or her stuff, the more you post, the more opportunities you have to share your wisdom and get your name out.

There are benefits to posting often, for sure. However, it’s best to keep in mind that quality trumps quantity every time. If you rewrite the news or other peoples’ blog posts without saying anything new, you’re not really giving people a good reason to become regular readers.

Should you blog every day regardless?

Different bloggers will tell you different things. Yes, blogging every day or at least several times a week is better for traffic and for you as a professional. If you’re blogging to drive sales or advertising dollars, it definitely helps to be prolific. However, if you don’t have anything new, interesting, or good to say, all the blog posts in the world won’t help.

Also, not everyone wants to see links to your blog posts all the time. So if your links are dominating your Twitter feed, Facebook timeline, email and everywhere else you share online, people might get tired of you.

I’m by no means the end all, be all, word of blogging but I know what works for me: always give people something important to consider. Share a good lesson and news people can use. Post when you have good content – as opposed to blindly firing off words – and see how that works for you.

Experiment with topics, times, and how often to post. Analyze your traffic and see what they react to best. In most cases it’s best to know about your online readers and their habits, than it is to post every day with nary a thought to the reader.

Share good stuff and good stuff will get shared.

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Sep 13, Grand Remembrances

Today is Grandparents Day in the United States. Being a Grand is a special honor. I feel very blessed that my wife and I have two grandchildren. We were able to visit them today. Yes, we are still being cautious with the coronavirus, but we also find it very difficult to not see them when they live so close. So today we did drop by to visit Jacob (age 10) and Sophia (age 7) along with their parents. We brought donuts and caught up with them. Our grandchildren are still pretty young and this is a precious time in their lives – and ours!

I wish I had known my grandparents better. We never lived in the same place. Dad was a career Air Force pilot, so we moved around a lot. But we did get to see them once in a while when they would visit us, or we them.

A Plague of Giants

There are five known magical ‘kennings’ or types: air, water, fire, earth, and plants. Each nation specializes in of these kennings, and the magic influences the society. There’s a big pitfall with this diversity of ability and locale–not everyone gets along.

Enter the Hathrim giants, or ‘lavaborn’ whose kenning is fire. Where they live the trees that fuel their fire are long gone, but the giants are definitely not welcome anywhere else. They’re big, they’re violent, and they’re ruthless. When a volcano erupts and they are forced to evacuate, they take the opportunity to relocate. They don’t care that it’s in a place where they aren’t wanted.

I first read Kevin Hearne’s Iron Druid books and loved them (also the quirky The Tales of Pell), so was curious about this new venture, starting with A PLAGUE OF GIANTS. Think Avatar: The Last Airbender meets Jim Butcher’s Codex Alera series. Elemental magic, a variety of races, different lands. And it’s all thrown at you from page one.

But this story is told a little differently. It starts at the end of the war, after a difficult victory, and a bard with earth kenning uses his magic to re-tell the story of the war to a city of refugees. And it’s this movement back and forth in time and between key players in this war that we get a singularly grand view of the war as a whole. Hearne uses this method to great effect.

There are so many interesting characters in this book that I can’t cover them all here. Often in books like this such a large cast of ‘main’ character can make the storytelling suffer, especially since they don’t have a lot of interaction with each other for the first 3/4 of the book–but it doesn’t suffer, thankfully. And the characterization is good enough, despite these short bursts, that by the end we understand these people and care about what happens to them.

If there were a main character it would be Dervan, a historian who is assigned to record (also spy on?) the bard’s stories. He finds himself caught up in machinations he feels unfit to survive. Fintan is the bard from another country, who at first is rather mysterious and his true personality is hidden by the stories he tells; it takes a while to understand him. Gorin Mogen is the leader of the Hathrim giants who decide to find a new land to settle. He’s hard to like, but as far as villains go, you understand his motivations and he can be even a little convincing. There’s Abhi, the son of hunters, who decides hunting isn’t the life for him–and unexpectedly finds himself on a quest for the sixth kenning. And Gondel Vedd, a scholar of linguistics who finds himself tasked with finding a way to communicate with a race of giants never seen before (definitely not Hathrim) and stumbles onto a mystery no one could have guessed: there may be a seventh kenning.

There are other characters, but what makes them all interesting is that they’re regular people (well, maybe not Gorin Mogen or the viceroy–he’s a piece of work) who become heroes in their own little ways, whether it’s the teenage girl who isn’t afraid to share vital information, to the scholars who suddenly find how crucial their minds are to the survival of a nation, to the humble public servants who find bravery when they need it most. This is a story of loss, love, redemption, courage, unity, and overcoming despair to not give up. All very human experiences by simple people who do extraordinary things.

Hearne’s worldbuilding is engaging. He doesn’t bottle feed you, at first it feels like drinking from a hydrant, but then you settle in and pick up things along the way. Then he shows you stuff with a punch to the gut. This is no fluffy world with simple magic without price. All the magic has a price, and more often than not it leads you straight to death’s door. For most people just the seeking of the magic will kill you. I particularly enjoyed the scenes with Ahbi and his discovery of the sixth kenning and everything associated with it. But giants? I mean, really? It isn’t bad enough fighting people who can control fire that you have to add that they’re twice the size of normal people? For Hearne if it’s war, the stakes are pretty high, and it gets ugly.

The benefit of the storytelling style is that the book, despite its length, moves along steadily (Hearne is no novice, here). The bits of story lead you along without annoying cliffhangers (mostly), and I never got bored with the switch between characters. It was easy to move between them, and they were recognizable enough that I got lost or confused. The end of the novel felt a little abrupt, but I guess that has more to do with I was ready for the story to continue, despite the exiting climax.

If you’re looking for epic fantasy with fun storytelling and clever worldbuilding, check out A PLAGUE OF GIANTS.

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The Artwork Of Gary Choo

Gary Choo is a concept artist/illustrator based in Singapore. I’ve know Gary for a good many years ( 17, actually ), working together in animation studios in Singapore like Silicon Illusions and Lucasfilm. Gary currently runs an art team at Mighty Bear Games, but when time allows he also draws covers for Marvel comics, and they’re amazing –

The Art Of Gary Choo
The Art Of Gary Choo
The Art Of Gary Choo
The Art Of Gary Choo
The Art Of Gary Choo

To see more of Gary’s work or to engage him for freelance work, head down to his ArtStation.

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