As the 2020 election cycle ramps up, voters can expect a flurry of targeted advertisements fueled by big data on their doorsteps, inboxes and social media feeds. While microtargeting based on demographic information is not a new trend in campaign strategy, campaigns traditionally relied on analyzing voter behavior within broader categories such as age or gender before big data was easily accessible.
Distinguish between the terms reflectance and emissivity
1.a)Define the term remote sensing and explain how it applies in mapping(10marks)
b)Using the diagram below,describe the 5major components of a remote sensing system (10marks)
2.a)Distinguish between the terms reflectance and emissivity.(10marks)
b)Explain the factors that influence the spectral characteristics of any two of the following(5marks each)
i)Leaves (vegetation mapping)
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