As the 2020 election cycle ramps up, voters can expect a flurry of targeted advertisements fueled by big data on their doorsteps, inboxes and social media feeds. While microtargeting based on demographic information is not a new trend in campaign strategy, campaigns traditionally relied on analyzing voter behavior within broader categories such as age or gender before big data was easily accessible.
Discussion Forum-Audience and Media
Discussion Audience and Media, post a link to one of your favorite advertisements and answer the following questions in this week’s discussion thread. A) Who is the intended target audience? B) What messages in the advertisement are conveyed? C) What elements of the advertisement are most closely linked to the target audience? D) If the advertisement was redirected to appeal to a very different target audience, what elements would need to be changed? E) Are there any aspects of the ad that might not resonate with a widely diverse audience; consider gender, sexual orientation, socio-economic status, disability, religion, etc
You can pick the link since you’re answer the questions. Answer the questions the way it’s set up. Try to finish early on Wednesday so I can look over it before I give it to my teacher on that day.