As the 2020 election cycle ramps up, voters can expect a flurry of targeted advertisements fueled by big data on their doorsteps, inboxes and social media feeds. While microtargeting based on demographic information is not a new trend in campaign strategy, campaigns traditionally relied on analyzing voter behavior within broader categories such as age or gender before big data was easily accessible.
Discuss the importance of social responsibility to an enterprise
1)(a) Discuss the importance of social responsibility to an enterprise. (8 marks)
(b) Identify and discuss six myths of entrepreneurship. (12 marks)
2)(a) Explain atleast 5 sources of business ideas. (10 marks)
(b) Discuss the contribution of entrepreneurship to economic development. (8 marks)
(c) Define enterprise management. (2 marks)
3)a) Identify and discuss ten characteristics of entrepreneurs. (10 marks)
b) Discuss the process of business decision making. (5 marks)
c) Identify & discuss the challenges of starting a new enterprise. (5 marks)
4)(a) Explain the business lifecycle and in your answer use a diagram to illustrate the same.
(b) Discuss the process of human resource management. (8 m arks)
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