As the 2020 election cycle ramps up, voters can expect a flurry of targeted advertisements fueled by big data on their doorsteps, inboxes and social media feeds. While microtargeting based on demographic information is not a new trend in campaign strategy, campaigns traditionally relied on analyzing voter behavior within broader categories such as age or gender before big data was easily accessible.
development and effectiveness of data protection laws in the UK and the EU
In your Final Project for this module you will be submitting a detailed Report considering the development and effectiveness of data protection laws in the UK and the EU. The Report should include a consideration of relevant primary and secondary sources (including those stipulated in the material in week four) and a critical analysis of the topic, including conclusions and recommendations for reform (or justification for the status quo if that is your conclusion).
For your Individual Project this week, submit an Annotated Outline of your research sources in which those materials are analysed, together with a summary of the current UK and EU data protection laws.