As the 2020 election cycle ramps up, voters can expect a flurry of targeted advertisements fueled by big data on their doorsteps, inboxes and social media feeds. While microtargeting based on demographic information is not a new trend in campaign strategy, campaigns traditionally relied on analyzing voter behavior within broader categories such as age or gender before big data was easily accessible.
Case study:Health Care and Life Sciences
Providing healthcare services to residents in rural areas has presented increased challenges that include access and cost. For your Capstone Project, you will be using a case study that focuses on Pocahontas Memorial Hospital located in Pocahontas County, West Virginia. For case study details, see the Capstone Project Case Study linked below.
Pocahontas Memorial Hospital (PMH) would like to offer a comprehensive satellite health clinic within Pocahontas County. You have been contracted to prepare a report for the PMH Board of Directors to guide them in determining the feasibility of opening a satellite clinic as part of a strategic initiative for their annual strategic management planning process.
Your report should be organized according to the following structure and contain the elements described:
Introduction: This is where you introduce your audience to what this report will cover.
Description of PMH and potential project
Discussion of whether the organization’s mission, vision and goals support the project
Assessment: This is your evaluation of various factors that affect the feasibility and development of the project.
Internal and external stakeholders involved and their buy-in for this project
Internal and external environmental challenges (e.g., access for consumers, medical equipment, technology, community involvement required)
A market analysis
A SWOT analysis
Recommendations and Implementation: This is where you detail your recommendations and strategies for implementation. Your recommendations should be based directly on what you outlined in your assessment.
Strategies for attracting healthcare professionals and staff
Feasibility for development satellite clinic
Value-adding support and resources (e.g., equipment, technology, etc.)
Develop strategic initiatives
Short and long terms plans for implementation of strategic initiatives
Brief discussion of how you will evaluate and benchmark this project.
Conclusion: This brief summary should pull together your assessment and recommendations and leave the audience with a clear sense of what can be done.
Your well-written report should meet the following requirements:
Be 12 pages in length, not including the cover or reference pages or appendices
Include the strategic thinking maps and content you created for the earlier module assignments. They may be added in addition to / or as a part of the 11-15 slides of content or moved to the Appendix section
Be formatted according to the CSU-Global Guide to Writing and APA Requirements
Provide support for your statements with full APA in-text citations from a minimum of ten (10) scholarly references – five of these references must be from outside sources and five may be from course readings, lectures, and textbooks.
Include full market analysis and SWOT analysis diagrams in the Appendix, but present your narrative discussion of each in the Assessment section of your report.
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