As the 2020 election cycle ramps up, voters can expect a flurry of targeted advertisements fueled by big data on their doorsteps, inboxes and social media feeds. While microtargeting based on demographic information is not a new trend in campaign strategy, campaigns traditionally relied on analyzing voter behavior within broader categories such as age or gender before big data was easily accessible.
ASSESSMENT 2: OVERSEAS MARKET ENTRY ACTIONS
The focus of this assignment is to draw upon your knowledge of international business to present proposals concerning the effective management of the proposed action to enter into the overseas market or expand operations in the existing overseas market, which you selected in Assessment 1. (Please see the attached)
The first area of the assignment is to specify an appropriate international business strategy that can provide the basis for exploiting the new or existing overseas business market. The second area of the plan is to define the marketing actions and appropriate organisational structure and control systems for implementing a successful entry or expansion into the overseas market, which has been selected.
In the report utilise appropriate academic theories about international business to create frameworks to support your proposals.