As the 2020 election cycle ramps up, voters can expect a flurry of targeted advertisements fueled by big data on their doorsteps, inboxes and social media feeds. While microtargeting based on demographic information is not a new trend in campaign strategy, campaigns traditionally relied on analyzing voter behavior within broader categories such as age or gender before big data was easily accessible.
appraisal technique
Selection and design are the processes of selecting the best employees out of the recruited or working number to retain those with best capabilities within the organization. The process has a significant influence in the capability of the employees in the workplace. The employees improve the performance of the job and increase efficiency thereby producing the desired results. Additionally, the employees feel motivated in their work because the process acts as an appraisal technique that identifies the best-performing employees. The employee’s capability is categorized, and they are assigned duties in the area of competence. The customer satisfaction increases due to improved performance of the employees. This helps to win the customer loyalty, and they become a regular client who the practice can depend on to remain in the market.