McDonald’s and Its Critics 1973 – 2009…… Assignment OverviewUsing the information found in the McDonalds and Its Critics 1973 – 2009 case found on pageC53 in the course textbook and….
A strategy report on the strategic issues faced by the company (CRH) till 2012 and future strategic choices and the recommendations to address these strategic issues
The written individual assignment will be in general around 3000 words excluding appendix, references and supporting material and you are required to write a strategy report on the strategic issues faced by the company (CRH), perform whatever analysis and evaluation that is appropriate and future strategic choices, recommendations and an action plan to address these strategic issues.
Include charts, figures, frameworks and other kind of exhibits that may help communicate important points and ideas in the “appendix section”
Executive summary :a paragraph,a brief (2 sentences) info on the company, list of key strategic issues(2-6 max) and recommended strategies.
1) STRATEGIC ANALYSIS – external analysis and MBV(market based view), Internal analysis and RBV(resource based view), organizational analysis and OBV(organisation based view), corporate analysis (if the case study has various sBus), International analysis
2)IDENTIFICATION OF KEY STRATEGIC ISSUES
3) FUTURE STRATEGIC OPTIONS
4) STRATEGY EVALUATION AND SELECTION
5) JUSTIFICATION OF RECOMMENDATION AND ACTION PLAN
6)APPENDIX AND REFERENCES,……..
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