5 Examples of SMART Goals for Bloggers and YouTubers

The best thing about setting goals that are SMART is that you can see your progress. These examples of SMART goals for bloggers, YouTubers, writers and other types of content creators will help you see how to set the right types of goals. You’ll also learn how and when to change your goals – or give up on them altogether!

In What Are SMART Goals and How Do You Achieve Them? I offer five examples of the goals I set when I first started freelance writing and blogging. I also described how I knew when it was time to change or even give up on my goals. No matter how SMART your goals are – or how smart you are – sometimes you just need to quit certain goals. At the very least, it’s important to be adaptable and flexible! This means being open to revising or changing your goals to match the changes in your life, environment, job, relationships, and even your health.

In this post, I describe five different examples of SMART goals. These are current and relevant to my own journey as a blogger – and a new YouTuber. I’m setting goals that are SMART (Specific, Measurable, Achievable, Realistic and Timely). They’ll help me set good goals for YouTube, and they’ll help you see specific types and examples of goals from a professional blogger who is trying YouTube for the first time.

I’ve been earning a full-time living as a blogger for over 10 years. I always wanted to be a writer; after a successful stint of freelance writing I decided that I prefer blogging for my own websites. After a published book (Growing Forward When You Can’t Go Back, Bethany House) I realized that I don’t want to market and sell books, and I really do prefer blogging for my own websites.

But something has shifted recently. For some reason I decided to try sharing my blog content on YouTube. After one video – my first experience of videotaping myself, editing in iMovie, uploading my content to YouTube – I realized I love creating video content! Now that I have a path in mind, it’s time to set SMART goals that will help me move forward in this new path.

What about you? It’s important to know what you want to do (start a blog? grow your YouTube channel? combine blogging with YouTubing?). If you’re curious about succeeding as a freelance writer, learn how professional writers set SMART goals.

How to Set SMART Goals for Bloggers and YouTubers

How to Set SMART Goals for Bloggers and YouTubers: 5 Examples

These five examples of SMART goals will not only tell you what SMART goals are, they will help you set and achieve your own blogging and YouTubing goals. SMART is an acronym that stands for goals that are specific (S), measurable (M), achievable or attainable (A), realistic (R), and timely (T).

First, remember this writing advice from bestselling author Barbara Kingsolver: “Don’t try to figure out what other people want to hear from you; figure out what you have to say. It’s the one and only thing you have to offer.”

This can be the most difficult hurdle for bloggers and YouTubers. No matter how professional or experienced you are as a content creator, you may feel pulled towards writing blog posts or making YouTube videos that don’t represent who you truly are. Creating content makes you vulnerable. Sometimes it even makes you a target. If you worry about what people say and think about you, consider setting SMART goals that build your emotional resilience and professional strength.

These examples of SMART YouTube goals are from my perspective as an experienced blogger who doesn’t mind what people think or say about her.

1. A SPECIFIC goal: create and upload one YouTube video a day

In the morning I want to write one or two new blog posts. Afternoons, I’ll record a YouTube version of one blog post. I’ll edit the video in iMovie, create an eye-catching thumbnail, and upload the video to YouTube. I’d write an informative description, include relevant keywords to the video is easy to find (I’m a big fan of organic search, not trying to get followers or subscribers), and link the YouTube video back to the original blog post. And then I’d have the rest of the afternoon off!

Except that it would no longer be afternoon. It’d be midnight by the time I wrote created the YouTube video, uploaded it, described it, and linked it to my blog post. Not to mention unrealistic because it takes YouTube some time to upload a new video. So my example of a SMART goal for bloggers, YouTubers, or other types of content creators is definitely specific…but it’s not achievable.

2. A MEASURABLE goal: create YouTube videos that are approximately 11 minutes long

That’s a great example of a SMART goal that is easy and quickly measured. How do I know if I’ve achieved it? If my YouTube video is between 10 to 13 minutes long, then I succeeded.

Here’s a more complicated example of a SMART goal for content creators: When I first started writing full-time, my goal was to earn $4,500 US per month. I broke that goal into smaller parts: $3,000 a month from my blogs, $500 from freelance magazine writing, $700 a month from blogging for an e-zine, and a few hundred dollars from teaching, speaking engagements, blogging/writing panels, etc.

If your SMART goal is to make money writing online, read How Do Bloggers Create a Reliable Source of Passive Income?

3. An ACHIEVABLE goal: create one YouTube videos a week

It’s important to be adaptable and willing to change your goals if you’re overwhelmed, stressed, unhealthy, or simply unable to achieve the YouTube or blog goals you set. Setting SMART goals involves a balance between pushing yourself and being realistic. For example, my goal of creating one YouTube video a week is far too easy. I’m a full-time blogger; I need to structure and schedule my time to make more than one YouTube video a week if I want to succeed.

A better (smarter) goal for me as a blogger and YouTuber is to create three videos per week to start. That seems to be a doable goal at this point. How do I know? Because I’ve only created about five YouTube videos on my She Blossoms channel, and none took longer than five hours. The more videos I create, the easier and faster I’ll be. I also have to factor in time to add different effects and edits. Right now I’m creating simple videos…but in time they could get more complicated.

4. A REALISTIC goal: write five blog posts and create three YouTube videos every week

That’s an example of a SMART goal that is realistic for me as a blogger and YouTuber. I just realized that I should build time into my schedule to watch other YouTubers, learn from their style and content, and keep learning how to make and edit videos.

Another example of a realistic SMART goal is to add an hour of “free” time into my work day. This time would be easily used on answering email, dealing with unexpected blog and YouTube failures, and just being open to life as she unfolds. I tend to schedule my time very tightly, which isn’t realistic. Or healthy.

5. A TIMELY goal: implement my new schedule today, and assess my progress in one month

This final example of a SMART goal for bloggers and YouTubers seems like it should be the easiest, but it’s actually harder than it appears. If you’re a writer who procrastinates, you know exactly what I’m talking about. It’s sometimes easier to set goals than it is to actually implement, sustain, and achieve them. That’s why a schedule is almost a necessity for bloggers and YouTubers who set SMART goals.

Remember that your blogging or YouTubing goals should never be permanent or inflexible. When I first started freelance writing and blogging, all I wanted to do was write about writing. I had no idea I could actually make money blogging for my own websites – and I never dreamed I’d be earning more than $50,000 a year for over 10 years as a blogger! So no matter what blog or YouTube goals you set (and no matter how SMART they are), know that they could lead you to places you never thought you’d be.

What are your SMART goals for your YouTube channel or blog? Feel free to share them below. Putting them in writing and creating a schedule to sustain your work is the best way to actually achieve your goals.

If not now, when?


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Sep 13, Grand Remembrances

Today is Grandparents Day in the United States. Being a Grand is a special honor. I feel very blessed that my wife and I have two grandchildren. We were able to visit them today. Yes, we are still being cautious with the coronavirus, but we also find it very difficult to not see them when they live so close. So today we did drop by to visit Jacob (age 10) and Sophia (age 7) along with their parents. We brought donuts and caught up with them. Our grandchildren are still pretty young and this is a precious time in their lives – and ours!

I wish I had known my grandparents better. We never lived in the same place. Dad was a career Air Force pilot, so we moved around a lot. But we did get to see them once in a while when they would visit us, or we them.

A Plague of Giants

There are five known magical ‘kennings’ or types: air, water, fire, earth, and plants. Each nation specializes in of these kennings, and the magic influences the society. There’s a big pitfall with this diversity of ability and locale–not everyone gets along.

Enter the Hathrim giants, or ‘lavaborn’ whose kenning is fire. Where they live the trees that fuel their fire are long gone, but the giants are definitely not welcome anywhere else. They’re big, they’re violent, and they’re ruthless. When a volcano erupts and they are forced to evacuate, they take the opportunity to relocate. They don’t care that it’s in a place where they aren’t wanted.

I first read Kevin Hearne’s Iron Druid books and loved them (also the quirky The Tales of Pell), so was curious about this new venture, starting with A PLAGUE OF GIANTS. Think Avatar: The Last Airbender meets Jim Butcher’s Codex Alera series. Elemental magic, a variety of races, different lands. And it’s all thrown at you from page one.

But this story is told a little differently. It starts at the end of the war, after a difficult victory, and a bard with earth kenning uses his magic to re-tell the story of the war to a city of refugees. And it’s this movement back and forth in time and between key players in this war that we get a singularly grand view of the war as a whole. Hearne uses this method to great effect.

There are so many interesting characters in this book that I can’t cover them all here. Often in books like this such a large cast of ‘main’ character can make the storytelling suffer, especially since they don’t have a lot of interaction with each other for the first 3/4 of the book–but it doesn’t suffer, thankfully. And the characterization is good enough, despite these short bursts, that by the end we understand these people and care about what happens to them.

If there were a main character it would be Dervan, a historian who is assigned to record (also spy on?) the bard’s stories. He finds himself caught up in machinations he feels unfit to survive. Fintan is the bard from another country, who at first is rather mysterious and his true personality is hidden by the stories he tells; it takes a while to understand him. Gorin Mogen is the leader of the Hathrim giants who decide to find a new land to settle. He’s hard to like, but as far as villains go, you understand his motivations and he can be even a little convincing. There’s Abhi, the son of hunters, who decides hunting isn’t the life for him–and unexpectedly finds himself on a quest for the sixth kenning. And Gondel Vedd, a scholar of linguistics who finds himself tasked with finding a way to communicate with a race of giants never seen before (definitely not Hathrim) and stumbles onto a mystery no one could have guessed: there may be a seventh kenning.

There are other characters, but what makes them all interesting is that they’re regular people (well, maybe not Gorin Mogen or the viceroy–he’s a piece of work) who become heroes in their own little ways, whether it’s the teenage girl who isn’t afraid to share vital information, to the scholars who suddenly find how crucial their minds are to the survival of a nation, to the humble public servants who find bravery when they need it most. This is a story of loss, love, redemption, courage, unity, and overcoming despair to not give up. All very human experiences by simple people who do extraordinary things.

Hearne’s worldbuilding is engaging. He doesn’t bottle feed you, at first it feels like drinking from a hydrant, but then you settle in and pick up things along the way. Then he shows you stuff with a punch to the gut. This is no fluffy world with simple magic without price. All the magic has a price, and more often than not it leads you straight to death’s door. For most people just the seeking of the magic will kill you. I particularly enjoyed the scenes with Ahbi and his discovery of the sixth kenning and everything associated with it. But giants? I mean, really? It isn’t bad enough fighting people who can control fire that you have to add that they’re twice the size of normal people? For Hearne if it’s war, the stakes are pretty high, and it gets ugly.

The benefit of the storytelling style is that the book, despite its length, moves along steadily (Hearne is no novice, here). The bits of story lead you along without annoying cliffhangers (mostly), and I never got bored with the switch between characters. It was easy to move between them, and they were recognizable enough that I got lost or confused. The end of the novel felt a little abrupt, but I guess that has more to do with I was ready for the story to continue, despite the exiting climax.

If you’re looking for epic fantasy with fun storytelling and clever worldbuilding, check out A PLAGUE OF GIANTS.

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The Artwork Of Gary Choo

Gary Choo is a concept artist/illustrator based in Singapore. I’ve know Gary for a good many years ( 17, actually ), working together in animation studios in Singapore like Silicon Illusions and Lucasfilm. Gary currently runs an art team at Mighty Bear Games, but when time allows he also draws covers for Marvel comics, and they’re amazing –

The Art Of Gary Choo
The Art Of Gary Choo
The Art Of Gary Choo
The Art Of Gary Choo
The Art Of Gary Choo

To see more of Gary’s work or to engage him for freelance work, head down to his ArtStation.

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